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After Sushant Singh Rajput’s death, online search for the keyword ‘nepotism in Bollywood’ increased by 2000%

After the death of Bollywood actor Sushant Singh Rajput, there has been a discussion among people about nepotism in Bollywood. A recent study showed that the search for the keyword nepotism increased by almost 2000 percent on the day Sushant died on 14 June and 15 June.

A study has been done by SEMrush about how many times the term nepotism was searched from May 2019 to June 2020. This shows that during this period, on an average 62458 times the term nepotism was searched.


On searching Nepotism, people saw more things related to film industry than most. Nepotism is a widely used term and it is in every interest. However, people who search for ‘nepotism in Bollywood’. He is trying to link nepotism to the film industry.


A study shows that since the sudden death of Sushant, the search for this keyword has grown exponentially. Following the spike, the search for the keyword ‘nepotism in Bollywood’ has also declined several times. The search for this keyword on Jan 15 and 16 was only 153 percent more than the average.

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The track was also tracked by microblogging site Twitter to understand the impact of what happened after Sushant’s suicide. It was found that #NepotismBollywood, #BollywoodBlockedSushant, #JusticeForSushantRajput, and #KaranJoharssBULLY were tweeted several times.


As of the end of June 17, the total number of tweets on #NepotismBollywood, #BollywoodBlockedSushant, #JusticeForSushantSinghRajput, and KaranJoatIsBULLY stood at 3,961, 10,520, 36,292, and 10,230 respectively.


In contrast, the number of tweets made under each hashtag on June 14 was 1, 0, 32 and 0 respectively. The study says that many feel that the film industry is leaning in favor of insiders.

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